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Tuesday, March 15, 2011

My Interview with Anais Bridal Designer

Celebrating 25 years as a designer and president of the internationally nenowed, über-luxurious St. Pucchi, Rani Totman has teamed up with her sons, Montree and Kris , to unveil the first official collection for Anaïs Collezioni since its debut. Whimsical and flirty, the Anaïs collection is a blend of airy light fabrics, streamlined silhouettes with fashion forward elements and modern detailing.

Serendipity could not be more excited to debut this fantastic collection in Austin! We are celebrating with an Anais trunk show this weekend, starting Friday the 18th thru the 26th. Enjoy sneak peak of these amazing gowns and a discount to add to the excitement!!

I wanted to get to know the design team a little better, so I was fortunate enough to interview them, and I could not wait to share it with you.

What was your inspiration for the 2011 collection?

“With Anaïs Collezioni, we are taking luxurious bridal looks and adding to them a modern design aesthetic to appeal to a wider clientele” explains Rani. “The 2011 collection is fashioned to mirror the essence of contemporary, chic brides”.

What bridal trends are you seeing in 2011?

"We are definitely seeing a trend toward ruffles, colored sashes, and shorter hemlines for 2011. Although the strapless gown will always be a favored selection, we are seeing trends towards different necklines such as cold-shoulders. Soft beaded lace overlays over streamlined a-lines are definitely popular. Color is still very important whether it be a beaded belt, an accessory or the gown done in a soft pastel color."

What advice would you give to a bride when she is looking for her wedding day style?

"Many brides begin the shopping process with a preset idea of what they want their gown to be like. It is good to know what you want and I always tell my brides to keep an open mind – start with the basics like finding a silhouette that accentuates your body, then find dresses with the elements you like for example ruffles, appliqués or sashes. Allow your bridal specialist to help you. They are experienced and offer the best advice and suggestions allowing you the best experience you can have in making your selection for your wedding."

It is so exciting to get to talk directly to these super talented bridal designers! What a treat to get to know where their inspiration comes from and what tidbits they have to offer brides to be!!

Call for your appointment to be on of the first brides in Austin to preview these amazing gowns.

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